We specialize in brand development,  marketing strategies, and digital design for businesses in the outdoor recreation industry.

We are a proven leader with over 17 years experience in web development marketing
for all facets of the fishing and snowmobiling niche markets in North America.

Whether you need a new  digital footprint for your business, an eCommerce solution, or are refining your current internet presence,  we have your needs covered from strategy to implementation.

What we do

Strategic Planning

You have a business to carry out your vision. There’s a need, goals to be met with your online presence.

With these goals in mind, we develop a strategic road map for the work that needs to be done. It’s not just about coming up with a big idea. It’s understanding how that idea will help build your brand, determining and utilizing the correct tools that will work towards the success of your business.

Marketing Services

Just like plants in a garden, your online presence needs to be properly tended to and cultivated to yield the best results for your business.

Success grows through our well-thought marketing plans  and expertise in all facets of marketing  – search engines, social media, content and email marketing, along with integrated print solutions will ensure your success with meeting your goals.

Brand Development

We work with some of the biggest brands in the industry, helping them expand their offerings to outdoor recreation enthusiasts online.

We can bring this unique perspective and experience with the industry leaders to the development of your brand, helping it grow through thoughtful creative development and careful strategic thinking.

Outdoor Network’s creative process creates a full-circle approach to the development of your brand — logo design & messaging, web presence development, and marketing campaign— everything to make your goals with your business identity a success.


Our design process is a problem-solving process, and our designers, just like laboratory scientists will be most successful if the problem is approached in a systematic manner.

The materials we create for your brand help an innumerable amount of ideas. From the “wow” moment to the smallest detail that the guests may not ever see, we make sure it gets communicated in the most effective way.

From initial concepts, wireframes, storyboards, diagrams, and written treatments,— all of our deliverables help move our project with you forward, communicating seamlessly between different design and technology disciplines.

This is where the tools to accomplish your goals become tangible thing, that grows and lives and breathes. Through our design packages, we help nurture your creation from concept to reality.

Content Creation

There’s more to the web than web sites. Content is what drives people to your internet presence and what turns visitors and likes into customers.

We have teams of content writers, graphic designers,and video producers, that cover every aspect of content creation for you.


We have years of expertise in developing e-commerce sites.
Let us create a profitable solution for your online presence.

For Firms and Agencies

We often team up with design firms, development shops, and ad agencies to tackle projects for clients ranging from non-profit organizations to Fortune 500 companies. Our participation includes any combination of writing, design, and development. In every instance, we strive to integrate smoothly and efficiently into the production process already in place. We value our position as part of a larger team, and we work to ensure that what we do contributes to the success of the project as a whole.


Web Design

Successful design seems effortless. But don’t be fooled. When interactive design works well, it strikes a perfect balance of aesthetic, information architecture, and function. And it’s created to integrate smoothly with the other aspects of the project, including development, writing, and all elements of an organization’s communications system. In other words, successful design is never an accident.

Our design capabilities include information architecture and user interface design for websites, interactive kiosks, eNewsletters, online marketing materials, social networking applications, and other new media solutions.

Our Work

We help clients tackle a range of communications needs including strategy, messaging, branding, print communications, and web design and development. If you’re interested in seeing more of our work, please contact us and we’ll be happy to put together samples specific to your request.

Strategy & Messaging

Strong interactive communications are built from the ground up. At Outdoor Network (ONI), our objective is to understand what you want to say and to find the most creative and engaging ways to say it. To do that, most projects start with brand development — strategy, naming and identity design — ensuring a solid foundation for the interactive communications that follow.

Our messaging capabilities include brand strategy, naming, identity systems, slogan and tagline generation, copywriting and copyediting for all media, and style guides.

Ready to find out more?

We’re always interested in forming new partnerships. To discuss the possibilities, get in touch with Julie Von Bergen at 773.539.4775 or at julie@outnetwork.com.